Select Crane Sales
rental houses, dealers and end-users alike. It’ s a shared set of challenges that’ s forcing everyone in the value chain to think creatively.”
In addition to bare rentals, Select Crane Sales also sees steady demand for rental purchase options. These programs offer customers the equipment they need now, while giving them the option to convert the rental into a purchase later, an attractive middle ground for those hesitant to commit up front.
“ While we do offer these options on a per-machine basis, they still represent a large capital expense for us,” MacKenzie said.“ That can limit how many we can offer at any one time. But we recognize how important these ownership models are in today’ s market.”
Another major shift impacting the industry is the growing demand for eco-friendly, efficient or hybrid-powered machinery, MacKenzie noted, so it’ s important to pay close attention to how this demand is evolving and what manufacturers are doing to meet it.
“ Manufacturers are definitely focusing on battery-powered or electric-powered cranes and support equipment, and we are, too,” he stated.
“ For example, we’ re beginning to offer hybrid generator / power pack options for jobsites looking to cut emissions or meet specific sustainability targets as well as save money,” MacKenzie continued.“ These hybrid units offered by Select Energy can power tower cranes, supply electricity on remote jobsites or serve as emergency / disaster relief power sources.
“ I don’ t think we’ ll see fossil-fuel-powered machines disappear anytime soon,” MacKenzie added,“ but we are seeing jobsites, especially in certain markets, with requirements for electric or hybrid usage. We want to be able to meet those demands through our partnership with the hybrid generator supplier and open the door to further rental opportunities in disaster response, remote site power and backup power applications.”
Looking Ahead: New Machines, New Markets
Select Crane Sales, to expand and modernize, is continuing to invest in its rental fleet. The company recently announced that it will now offer latemodel all-terrain cranes for bare rent, including a rental purchase option.
Additionally, a changing customer mindset has driven growth for the rental division at Select Crane Sales. Steadily expanding, the company’ s bare rental business is projected to account for nearly 25 % of total revenue in 2025, a major jump from just a few years ago. Looking ahead, Select Crane Sales plans to increase that share through 2026 and 2027.
Founded in 2016 as a new and used crane dealer, Select Crane Sales tailors its rental fleet to customer demand, adding, removing or upgrading machines as needs evolve. With equipment strategically housed in New Jersey, Virginia and Florida, the company offers boom trucks, truck cranes, rough terrain and all-terrain cranes, a selection of tower cranes, crawler cranes and telehandlers for rent across the United States.
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www. cranehotline. com • May 2025 17