Event Preview

SC & RA Crane & Rigging Workshop

Also new to the event,“ Navigating Marketing Trends for Tomorrow’ s Success,” presented by Emily Beardall, senior consultant for FMI, will provide insights into emerging marketing and business development trends. The session will expand beyond traditional marketing for services and equipment and give attendees additional tips and actionable items that are quickly adaptable to implement within their own business.

Where Connections Happen

The SC & RA Crane and Rigging Workshop offers industry members a unique chance to connect and collaborate. The centerpiece is the three-hour exhibit center, featuring 90 booths where attendees can meet manufacturers, service providers and industry organizations, while exploring demonstrations and discovering practical solutions.

SC & RA encourages everyone to take part, with O’ Quinn noting,“ With 90 companies exhibiting, there is plenty of time

over the course of three hours to explore exhibitor booths, while also grabbing lunch and connecting with fellow attendees.”

Beyond the exhibition center and networking breaks, the workshop will feature lively evening receptions designed to help members and attendees meet new people and have some fun while doing it. The final reception takes a fresh twist this year with an Oktoberfest theme, striving to spark even more camaraderie and fellowship among participants.

What’ s in Store for You

While education and discussion are central to the workshop, the event offers more than just learning and networking. Before sessions, keynotes, committees or receptions are finalized, the SC & RA workshop program task force reviews all proposed sessions and selects those most relevant to current industry challenges. Comprised of experienced professionals, the task force focuses on shaping an agenda that provides meaningful takeaways for attendees.

O’ Quinn summed up the task force’ s goal this way:“ When attendees leave here, they feel it was worth the time away from the office or being away from the field. That the information they learned and contacts they’ ve made provided them with the tools and confidence to keep their careers and businesses moving ahead.”

The workshop offers a well-rounded mix of information, learning and connections, and attendees often leave with more than just professional contacts; they may also gain new friendships, mentorships and a sense of community within the industry.

“ We have some members who say this is an event they will never miss, that if they have to choose between events, this is the one they will attend every time because it brings the industry together,” O’ Quinn reflected.

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�������������������� September 2025 • www. cranehotline. com

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