Business Issues By Seth Skydel
Fully Invested
Jeff Martin Auctioneers has permanent auction facilities in 10 states and conducts on-site auctions at customer locations.
Jeff Martin Auctioneers Ready to Serve Buyers and Sellers With Dedicated Crane Division
There are well-known reasons to buy and sell cranes at auction. Among them are legal safeguards and meticulous lien searches to confirm equipment is free from any financial obligations. Auctions also allow buyers to assess equipment to confirm features and the machine’ s condition.
“ When buyers are looking for used cranes, they should have an opportunity to call a representative who can clearly describe the crane to them,” said Bryan Carr, national sales – cranes at Jeff Martin Auctioneers, Inc.“ There should be pictures and videos to assist the buyer in deciding if they have an interest in a specific crane.
“ A buyer should also request work orders to see the mechanical history of the crane, and if possible schedule an appointment to look at the machine,” Carr continued.“ If you are a larger fleet owner who is planning on acquisitions you will also want an ASA Appraisal.”
The considerations for sellers are equally important.“ For realizing a maximum return when remarketing cranes and related equipment, sellers should choose an auction company with a dedicated staff of professionals who understand the value of the machines,” Carr said.“ A team that understands cranes is better able to target appropriate end users.
“ Crane sellers have a core business to run and do not usually have time to stop what they are doing to provide potential buyers with information, but an auction company can assist with that very effectively,” Carr continued.“ An auction company that has a focus on cranes is crucial. You want a partner who understands the value of the assets that you need to remarket, as well as the many different components that are available.”
Delivering Practical Solutions
“ Each crane company, whether a buyer or a seller or both, has different challenges when it comes to remarketing or buying used equipment,” Carr added.“ In short, you will need an auction company that can deliver practical solutions in a professional manner, including offerings that are tailored to fulfill your company’ s needs.”
In the current used crane market, Carr reported, rough terrain and mid-size crawler cranes are still heavily available, and buyers are aggressively searching for late model all-terrain, rough terrain, crawler and
32 CRANE HOT LINE ® September 2024 • www. cranehotline. com