AI Tools
Key AI Adoption Insights
Results of a recent survey of 150 construction professionals by Catalyst Communications Network( CCN)
• Lack of internal knowledge is the biggest blocker for companies already experimenting with AI( 67 %).
• Among those not using AI,“ not a priority” is the top reason( 50 %), indicating a mindset gap, not just capability.
• 100 % of companies evaluating AI haven’ t realized benefits yet, which aligns with their“ not using” status.
• Companies piloting AI see broad benefits( productivity, safety, marketing), with none reporting“ not using AI.”
Is your company currently using AI in any area?
No plans to use AI( 50 %)
Yes, piloting or experimenting in select areas( 37.50 %)
No, but evaluating options( 12.50 %)
How is AI being applied within your business?( select all)
Not currently using AI( 50 %) Marketing / sales content creation( 20 %) Equipment monitoring / telematics( 10 %) Safety analytics / risk reduction( 10 %) Training / education content( 10 %)
Are there formal AI initiatives / pilot programs?
No, not anticipated( 37.50 %)
None currently, but planned( 25 %)
Not sure( 25 %)
Limited to select departments( 12.50 %)
Who is leading AI discussions / implementation?
No one specifically( 50 %)
C-suite / executive( 25 %)
Operations / field teams( 12.50 %)
Other / not stated( 12.50 %)
Biggest barrier to AI adoption
Lack of internal knowledge( 37.5 %)
Not a priority( 25.0 %)
Cultural resistance( 12.5 %)
Security / privacy & integration( 12.5 %)
No response( 12.5 %)
Benefits realized from AI so far( select all)
Not using AI( no benefits)( 36.4 %) Improved productivity( 18.2 %) Better safety / compliance( 18.2 %) Reduced costs( 9.1 %) Competitive advantage( 9.1 %) New leads( sales / marketing)( 9.1 %)
Do you follow construction / industry influencers?
Yes, regularly( 50 %) Occasionally( 25 %) Rarely( 25 %)
I do not follow influencers( 0 %)
Primary reason for following influencers
Networking / career development( 25 %)
Entertainment / inspiration( 25 %)
Industry news / trends( 25 %)
Professional / industry education( 12.5 %)
Don’ t follow / N / A( 12.5 %)
Does your company use influencers for business purposes?
No, not yet( 75 %)
Occasional campaigns only( 12.5 %)
In planning / pilot( 12.5 %)
Level of concern about misinformation( AI / influencers)
Somewhat concerned( 62.5 %)
Not concerned( 25 %) Not sure( 12.5 %)
How do you verify influencer information?
Internal subject matter experts( 37.5 %)
No formal process( 37.5 %)
Marketing agency( 12.5 %)
Check multiple sources( 12.5 %)
Value of a directory of verified influencer content( Catalyst)
Yes, very valuable( 37.5 %)
Somewhat valuable( 37.5 %)
Not sure( 12.5 %)
Depends on influencer( 12.5 %)
Planning business changes for 2026 due to tech / AI?
No, mostly business as usual( 37.5 %)
Not sure( 25 %)
Some targeted projects / departments( 25 %)
No response( 12.5 %)
Business areas most impacted by new tech
Project management( 25 %) Equipment / fleet management( 16.7 %) Safety / compliance( 16.7 %) HR / workforce( 12.5 %) Customer / client engagement( 12.5 %) Procurement / logistics( 12.5 %) No significant impact seen( 4.1 %)
Biggest barrier to adopting new technology
Resistance to change( 62.5 %)
Lack of in-house expertise( 25 %)
Time / resources( competes with billable work)( 12.5 %)
Are some units / regions adopting tech faster?
Not sure( 50 %)
No significant adoption yet( 25 %)
Yes, specific business units( 12.5 %)
Yes, specific regions( 12.5 %)
Value of a business directory with curated content
Yes, would be highly helpful( 50 %)
Somewhat helpful( 37.5 %)
Not sure( 12.5 %)
www. cranehotline. com • October 2025 15