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celebration on October 22 at the Yuengling Center in Tampa. The honorees will also be featured in a limited-edition Titan 100 book and profiled online.
• Morrow Equipment Company, L. L. C., headquartered in Salem, Oregon, has announced executive management changes following President and Chief Operating Officer Peter Juhren’ s decision to retire at the end of 2026.
Juhren has spent 46 Juhren years with Morrow and its predecessor companies. He began his career with the company as a service technician in 1980 before moving through service and crane operations positions. He has served as president and COO for the past six years.
Juhren will remain with the company as president emeritus through the end of 2026 to support the leadership transition. The company said he has mentored the team that will succeed him during the past several years.
Mike Heacock, currently vice president of sales, will become president and chief operating officer.
Heacock has more than 30 years of experience in the tower crane industry. He joined Morrow in 2020 after serving as vice president of sales for Manitowoc. Before
Heacock that, he worked for Coast Crane in Seattle, Washington.
In his new role, Heacock will lead the company with experience in both sales and operations, according to the release.
Cavan Davies, vice president and general counsel, will become chief administrative officer. Davies will oversee the company’ s administrative functions, including human resources, insurance, and risk management, while continuing to oversee legal and contract administration. He joined Morrow in 2020 after working in private legal practice.
Andrew Stalter, business development manager, will become vice president of sales. Stalter will work with Heacock on the company’ s sales and marketing activities.
Before joining Morrow, Stalter served as sales and service manager for Liebherr USA for North and South America. He helped develop new markets for the company and will continue to focus on sales growth in his new position.
Chris Smith will continue as vice president of service, leading the company’ s service efforts as it responds
Davies
Stalter
Smith to customer and market demands and expands its product and service offerings. Smith joined Morrow in 2008 and has held training and service management positions before becoming vice president of service.
John Morrow, co-founder of Morrow and its non-executive chairman, credited Juhren with helping develop the company’ s next generation of management.
Morrow said the leadership changes will take effect as part of the transition following Juhren’ s retirement at the end of 2026.
• Sarens has appointed Victor Martinez as country manager for the United States, where he will oversee the company’ s U. S. strategy and operations.
Martinez brings experience in heavy engineering, specialized over-dimensional Martinez transport, complex logistics, and technical operations. According to Sarens, his background includes leading multidisciplinary teams, managing complex project portfolios, and overseeing the commercial and operational performance of heavy equipment fleets.
His experience also includes business development, industrial supply chain management; Health, Safety, Environment, and Quality( HSEQ) standards; and relationships with major engineering, procurement, and construction( EPC) contractors and corporate clients.
Sarens said Martinez’ s leadership will center on three areas. The company plans to address construction bottlenecks associated with modular and industrial construction through engineering and heavy lifting services.
The company also plans to support energy transition projects, including onshore and offshore wind developments and other clean energy infrastructure.
A third focus will be fleet modernization and sustainability. Sarens plans to optimize the use of newer, lower-emission equipment to improve energy efficiency while maintaining its safety and performance standards.
The company said Martinez’ s appointment strengthens its presence in the U. S. market as it works to support infrastructure, industrial, and clean energy projects.
• EMCO Industries has appointed Wayne Sornberger as director of business development.
Sornberger joined EMCO on July 13 after 35 years in the spring industry. He will
Sornberger
oversee the heavy-duty trailer market across North America and is based in Alberta, Canada.
WW Builders Adds Tadano Knuckleboom Crane
WW Builders Inc., a construction configurations are available with up to services company based in Duncan, five extensions and negative angles of 20 Oklahoma, has added a Tadano PM degrees, extending the crane’ s horizontal and vertical working range.
38525 SP + J813.20 knuckleboom crane and jib to its equipment fleet.
The 38.5 tonne-meter( 139.2 tonfeet) crane will be used for construction applications, including lifting items at distance and moving materials on and off jobsites. WW Builders worked with Tadano distributor BTE Body Company Inc. to select the crane.
The crane is scheduled to begin work in Arkansas on an Air Force base project, where it will be used for material handling.
The PM 38.5 SP Series is part of Tadano’ s Gold line of knuckleboom cranes. The release states that the crane is designed to combine lifting capacity with compact dimensions and relatively low weight for its class.
The crane uses a rack-and-pinion slewing system and is available with up to eight hydraulic extensions. Jib
www. cranehotline. com • November 2026 7