Fleet Management
Going Once, Going Twice … Online
Why more equipment is moving through digital marketplaces
Buying and selling used crane equipment has never been more accessible or more complex. Crane owners and fleet managers today have more options than ever, from regional on-site auctions to global online platforms. For sellers, that means more ways to maximize returns. For buyers, it means a wider selection at their fingertips.
But navigating the process requires understanding how different auction companies operate and what tools they provide. Industry leaders like US Auctions, JJ Kane, Ritchie Bros. and bidadoo have each developed their own approaches to make the process easier, faster and more transparent.
Selling Made Simple
For many fleet managers, the biggest hurdle is figuring out how to offload idle or underutilized equipment without getting bogged down in logistics. JJ Kane, which has been holding auctions for nearly 30 years, structures its process around simplicity. Sellers can consign equipment from their own yard or deliver it to one of JJ Kane’ s nationwide locations. From there, the company handles marketing, detailed listings and timed online auctions that attract buyers across the country.
That emphasis on transparency has become a key part of the sales process.“ We take pride in providing detailed and transparent listings, giving our buyers the confidence to bid knowing exactly what they’ re purchasing,” the company notes. The goal is to give bidders enough information to act, even if they can’ t see the item in person before auction day.
US Auctions, based in California, leans on decades of experience with public agencies and utility companies to move everything from boom trucks and service cranes to support vehicles. One of the first firms in the West to simulcast on-site auctions online, the company now markets to more than 240,000 registered buyers worldwide. For sellers, that global reach means greater competition for their assets and potentially stronger prices.
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November 2025 • www. cranehotline. com