Breaking Industry Barriers organization. She noted it will provide some focus on the unique needs of women in the industry.
“ We need to continue to facilitate opportunities to grow our network and work together to elevate women in the industry,” said Bell.“ Nurturing relationships is critical. As we are put into more positions to drive results, we will prove that we belong!”
Cheryl Fry
“ I began working with Harry about six months after he established Harry Fry & Associates( HFA) in 1995,” recalled Cheryl Fry.“ At the time, I was working in property
Photo courtesy of SC & RA.
management, and I had no prior experience in the finance industry. But I’ m a quick learner and learned on the fly from Harry!”
HFA, established by“ Fry, the Crane Finance Guy,” is a family business that finances all types of cranes and heavy equipment, working with companies ranging from small owner-operators to large, publicly traded companies.
Looking back, Cheryl believes that the family-business aspect of the industry drew her in.
“ Many of our clients are family-owned businesses, just like ours,” she said.“ Many of our transactions are done working directly with a family member.”
“ In the early days, if a man called me‘ hon,’‘-dear,’ etc., I had to understand that this may not be coming from a place of disrespect,” Cheryl noted.“ It is still a male-dominated industry, and women might understand that men may work much differently than women overall.”
Even with more women in the industry today, especially in leadership roles, Cheryl
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www. cranehotline. com • March 2026 13