Business Issues By Mike Larson

McNally-Nimergood’ s strategy includes starting to build excitement in youngsters while they are still in grade school.

With workforce development such a key issue, Crane Hot Line wanted to find out what some crane and rigging industry companies that are active in workforce development are doing to attract their next generations of workers.

To do that, we reached out to companies that the Specialized Carriers & Rigging Foundation( SC & RF) recently honored for taking initiatives in workforce development.

In April, the SC & RF presented Ideal Crane Rental Inc., McNally- Nimergood Co., Steffan Industries Inc. and Crewtek with Workforce Ambassador awards for their exemplary efforts.

“ The purpose of the Workforce Ambassador program is to grow industry awareness at the local level,” said Jackie Roskos, SC & RF director.“ Companies who commit to the program are dedicated to raising awareness about the industry through community engagement, such as field trips, classroom visits and career days.”

Crane Hot Line connected with three of the four companies recognized as Workforce Ambassadors. Here’ s what they had to say.

One of Ideal Crane Rental’ s many initiatives is displaying equipment at Kids Building Wisconsin, which attracts up to 10,000 people on a

May Saturday each year.

Ideal Crane Rental

Ideal Crane Rental is headquartered in Madison, Wisconsin, and has five other locations throughout the state.

Kristin Chose, director of business, said the company is proud to be in the community providing general education opportunities to build the industry.

“ Ideal Crane Rental is an early founder of Kids Building Wisconsin, a one-day event that reaches almost 10,000 children and families annually,” said Chose.

12 CRANE HOT LINE ® June 2024 • www. cranehotline. com